The UK property market is kicking off 2025 with strong momentum, as renewed buyer confidence, competitive mortgage deals, and increased property listings create a dynamic environment for both buyers and sellers. With house prices rising and market activity growing, it’s shaping up to be an exciting year for those looking to make a move. 

Property prices on the rise 

House prices have climbed by 1.7% (+£5,992) this month, bringing the average price of property coming to market to £366,189. This is the biggest early-year increase in five years.* This suggests that demand remains high, giving sellers a positive outlook. Buyers, on the other hand, should act swiftly when they find a well-priced property, as competition is strong.   

More sellers are listing their homes 

There has been an 11% increase in new property listings compared to the same period last year.* This means buyers have more choices, but it also highlights that sellers are feeling optimistic about the market. If you’re thinking of selling, now is a great time to take advantage of buyer demand and ensure your home is presented well to stand out from the competition. 

Buyer activity is gaining strength 

The number of agreed sales has increased by 11% year-on-year,* signalling that more buyers are committing to purchases. With realistic pricing, desirable properties are receiving strong offers, and many buyers who were waiting on the sidelines in 2024 are now taking action. With improving market conditions, hesitation is decreasing, and serious buyers are moving forward. 

Competitive mortgage deals are driving activity 

One of the biggest shifts in 2025 is the mortgage market. Lenders are offering more competitive rates, encouraging buyers who may have delayed their move last year to re-enter the market. Lower borrowing costs mean increased affordability, making homeownership more accessible for many. This is particularly good news for first-time buyers, who now have more options at reasonable rates. 

Energy efficiency matters more than ever 

With new energy regulations on the horizon, buyers are becoming more focused on a property’s Energy Performance Certificate (EPC) rating. Homes with strong energy efficiency credentials, such as upgraded insulation, solar panels, and heat pumps, are attracting increased attention. Sellers who make energy-efficient improvements can boost their home’s appeal and potentially secure a higher sale price. Buyers, meanwhile, are factoring in future energy costs and favouring properties that offer long-term savings. 

Government support schemes for buyers 

Government-backed schemes continue to play a vital role in helping people onto the property ladder in 2025. The First Homes scheme remains a popular option, offering discounts of up to 30% for first-time buyers purchasing newly built homes. Meanwhile, the Mortgage Guarantee Scheme, extended to June 2025, is allowing buyers with a 5% deposit to access more affordable loans. Shared ownership options are also available for those looking to step into homeownership gradually. These initiatives are making it easier for buyers to secure financing, widening access to the property market. 

A market full of opportunities 

With more properties available, competitive mortgage rates, and growing buyer confidence, 2025 is shaping up to be a great year for both buyers and sellers. Sellers who position their homes well can attract strong interest, while buyers who act decisively can secure good deals in an active market. 

Book a free valuation today and take advantage of the opportunities in this evolving property market 

Rightmove* 

When selling a home, the right marketing strategy can make all the difference. While online listings and digital advertising are essential in today’s market, there is still something to be said for the traditional ‘For Sale’ sign. Simple yet effective, this classic tool plays a crucial role in making your property stand out. 

First impressions count 

A ‘For Sale’ sign is often the first thing potential buyers see when passing through a neighbourhood. It creates instant awareness and signals that a home is available. This visibility is especially important in areas where people actively look for properties, as it catches the attention of both serious buyers and those who might not have been considering a move but are drawn in by the opportunity. 

A sign of trust and credibility 

A professionally placed ‘For Sale’ sign not only advertises the property but also builds trust. Buyers often feel more comfortable when they see a reputable estate agent's branding displayed clearly outside a home. It reassures them that the sale is being handled professionally and that the details can be easily verified. This trust extends to sellers as well. Seeing a sign outside their home reinforces that the process is moving forward and that their property is actively being marketed to the public. It is a visual confirmation that the sale is underway. 

Capturing local interest 

Not all buyers come from property websites. Many prefer to explore specific areas they are interested in before making a decision. A ‘For Sale’ sign ensures that your home is noticed by those already looking to move into the neighbourhood. Local buyers are often the best prospects, as they are familiar with the area and its amenities. They may already have friends, family, or work commitments nearby, making them more motivated to find a home in the location. By placing a sign outside, sellers maximise their chances of attracting these potential buyers. 

The role of estate agents in visibility 

Good estate agents help make your home visible to buyers both online and in reality. A ‘For Sale’ sign is just one part of a broader strategy. Agents also use professional photography, online listings, social media promotion, and targeted advertising to ensure maximum exposure. By combining traditional methods with modern marketing, a skilled agent ensures that your property reaches the right audience. They understand how to highlight key features, create compelling property descriptions, and generate interest across multiple platforms. This balanced approach increases the likelihood of attracting serious buyers quickly. 

Expert marketing and local insight 

A ‘For Sale’ sign requires no effort from the seller but provides continuous benefits. It is cost-effective, immediate, and one of the simplest ways to attract attention to a property.  

Alongside this, estate agents bring a complete service to maximise visibility and secure the best outcome. From accurate valuations and expert guidance to a strong database of buyers and local market knowledge, they ensure your property is seen by the right people. While online marketing is essential in today’s property market, a well-placed sign, combined with a professional agent’s expertise, remains one of the most powerful ways to achieve a successful sale. 

If you are thinking about selling your home, consider the power of visibility by booking a valuation